A Pop Counter Display Tray is a compact, effective merchandising tool often found in retail environments. Designed to elevate product visibility at point-of-purchase locations, these trays instantly draw customer attention to highlighted items. They're typically made of sturdy cardboard or plastic, offering durability while remaining lightweight and easy to assemble. The open-top design allows for quick stocking and customer access. These trays can be custom printed with vibrant graphics or branding to further increase product appeal. A Pop Counter Display Tray is an indispensable asset for driving impulse purchases and enhancing product turnover.
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A Pop Counter Display Tray is a compact, effective merchandising tool often found in retail environments. Designed to elevate product visibility at point-of-purchase locations, these trays instantly draw customer attention to highlighted items. They're typically made of sturdy cardboard or plastic, offering durability while remaining lightweight and easy to assemble. The open-top design allows for quick stocking and customer access. These trays can be custom printed with vibrant graphics or branding to further increase product appeal. A Pop Counter Display Tray is an indispensable asset for driving impulse purchases and enhancing product turnover.
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Pop counter display tray is a very common and widely used packaging type by retailers. These consist of a display tray that can pack and incorporate different items. The style helps in showcasing items and are often placed near the checkout section where they instantly catch the attention and interest of shoppers. The display tray offers assistance in the packing of sweets, candies and other small retail goods.
The versatility of pop counter display trays is because of customization options. These make them an ideal choice for businesses looking to elevate their branding and product promotion strategies. These adaptable trays can be tailored to meet specific requirements. The display trays ensure an attractive and engaging presentation that captivates potential customers. Companies have the freedom to choose from a wide range of materials for their pop counter display trays, including options like cardboard, or even environmentally sustainable alternatives such as recycled materials. This flexibility empowers businesses to align their choices with their brand image and values, catering to the preferences of eco-conscious consumers. Furthermore, the availability of size and shape customization options allows the trays to accommodate various products effectively. From small items like snacks and cosmetics to larger merchandise, pop counter display trays can be individually designed to maximize product visibility and accessibility.
Pop counter display trays play a crucial role in enhancing product visibility and driving sales in retail and marketing. Businesses across different industries find them popular due to their versatility and convenience. When placed near checkout counters, these trays tempt customers with last-minute opportunities to buy on impulse. Customers are encouraged to add small items like candies, gum, or cosmetics to their purchases due to their attractive presentation. Additionally, by positioning eye-catching trays near entrances or high-traffic areas, businesses create curiosity and generate interest in their latest offerings. Request a price quote now and The Legacy Printing Australia will deliver your order with a sharp turnaround time.
| DIMENSIONS | All Custom Sizes & Shapes |
|---|---|
| PRINTING | CMYK, PMS, No Printing |
| PAPER STOCK | 10pt to 28pt (60lb to 400lb) Eco-Friendly Kraft, E-flute Corrugated, Bux Board, Cardstock |
| QUANTITIES | 100 – 500,000 |
| COATING | Gloss, Matte, Spot UV |
| DEFAULT PROCESS | Die Cutting, Gluing, Scoring, Perforation |
| OPTIONS | Custom Window Cut Out, Gold/Silver Foiling, Embossing, Raised Ink, PVC Sheet. |
| PROOF | Flat View, 3D Mock-up, Free Sample Kit (On request) |
| TURN AROUND TIME | 8-10 Business Days , Rush |
Frequently Asked Questions
Pop display refers to the placement of items on the store shelf near the checkout or cash counter. The items packed inside look tempting and provoke people to purchase them. The pop presentation can be achieved by using a high-quality custom pop counter display tray. This helps in presenting the products properly and enhances their value.
One of the few reasons behind the effectiveness of pop counter display trays is the way it influences mindset. People who are in stores to buy items and if a special packaging can grab their attention. It doesn't matter if they've previously tried the product or not, they love to give it a tray. So, it becomes feasible for businesses to use them.
The pop display packaging is made up of different materials such as premium quality cardboard and paperboard. The use of these materials is very favorable because they are easy to print and offer wonderful opportunities for businesses to protect themselves in the market. These are durable and add an element of safety and protection to the packaging.
The designing of a printed pop counter display tray is an essential aspect. Companies place special emphasis on packaging because it can directly or indirectly trigger the purchase intent of consumers. So, they always brand the display tray with company details to give as much value as possible to the end-users. You can improvise with the design and see which one gains popularity among the masses.
The display of pop figures has to be neat so it appears more visible to the customers. One way of doing it is by using the wholesale pop counter display tray and using compartments inside. These provide complete segregation of the items so they don't mix and appear to be eye-catching. In this way, the pop items look amazing and can result in possible conversions.
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